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Casino Gaming Executive Search in Sales and Marketing

Bristol Associates’ Casino Gaming division recruits for senior and executive management sales and marketing positions in the casino  industry. Our practice is led by President Ben Farber.

Featured Clients

We have completed searches for a wide array of Casino Gaming industry clients including:

Corporate

  • Cordish Companies
  • Stations Casinos, Inc.
  • Penn National

Native American

  • Mystic Lake Casino Hotel
  • Muckleshoot Casino
  • Turning Stone Resort & Casino

Tribal Administration

  • Tule River Indian Tribe
  • Snoqualmie Tribe

Supplier

  • DEQ
  • House Advantage

Examples of Completed Searches

Our Casino Gaming Division has placed successful candidates in a variety of key Sales and Marketing positions. Our placements include positions such as Marketing Manager, Director of Marketing, Vice President of Marketing, Sr. Vice President of Marketing, Player Development Manager, Director of Player Development, Director of E-Commerce and Social Media Marketing, Director of Advertising, Director of Slot Marketing, Director of Database Marketing, Director of Customer Relationship Marketing, CRM, Director of Sales, Vice President of Sales, Corporate Director of Marketing, Corporate Vice President of Marketing and Chief Marketing Officer.

Below is a sampling of completed searches.

Senior Vice President Marketing

We completed a search for a publicly held gaming company. The successful candidate had ten plus years’ experience at the executive marketing level including corporate-generated marketing programs and property level implementation. They also had strategic marketing sense, including brand building and strong experience in all CRM disciplines. They are responsible for corporate staff of 15+ people including CRM, advertising and brand management, and multiple property marketing and outside agencies.

Corp. VP of Marketing - South

The client whom we completed the search for is an exceptional gaming company with over 3,000 machines across three properties. The successful candidate is responsible for setting and executing the marketing strategy, including systems, standards, procurement, and building/retaining customer loyalty and staffing. The report to the present. In addition, they had ten years of marketing experience, including senior management level at both the property and corporate office.

Corporate Director of Player Development

We completed a search for a multi-property casino gaming company located in the Central U.S. The candidate hired directs the planning and execution of Player Development goals at the Company’s operating locations, identifies and supports implementation of cross-property opportunities, and develops metrics for measuring and reporting individual and departmental growth (by property).


Qualities of a Great Sales and Marketing Executive

With over 50 years of experience placing casino marketing executives, we know what makes a great leader. Below are some of the qualities and experience we look for:

  • Proven experience in the development, management, and communication of brand strategies and tactics
  • The ability to anticipate and understand changing customer needs
  • Demonstrated consistency with performance in terms of increasing market share and meeting or exceeding revenue objectives
  • The ability to work in both corporate and field environments on a concurrent basis
  • Proven ability to manage outside advertising agencies, to maintain budgets, and achieve timely results
  • Experience in developing and managing promotional, public relations, loyalty, and partnership programs
  • Knowledge of database marketing and analysis strategies

Division Leader

Ben Farber

President
Casino Gaming and Hospital & Healthcare
Ben Farber joined Bristol Associates in 2003 with his focus in the Casino Gaming Division. As one of the top executive recruiters in the casino industry, he has filled hundreds of executive-level positions across the country.

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