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Hospitality Executive Search in Hotel Marketing
We have completed searches for a wide array of hospitality industry clients including:
- Interstate Hotels
- Benchmark Hospitality
- Sage Hospitality
- Walt Disney Resorts
- American Express
- Royal Carribean
- Hawaiian Airlines
- Travel Impressions
- Tauck Tours
- Carnival Cruises
Examples of Completed Searches
Our Hospitality Division placed successful candidates in a variety of key marketing positions. Our placements include positions such as Brand President, Chief Marketing Officer, Corporate Vice President Marketing, Vice President – Advertising, Marketing Director, Public Relations and Director of Marketing.
Below is a sampling of completed searches.
Senior Vice President Brand Marketing – North America
Our client is a hotel corporation with a highly recognizable international brand based in New York. The Vice President of Brand Marketing is responsible for the implementation of all aspects of the companies marketing program for the brand in North America. As part of a worldwide network of hotels, they became responsible for the support and advancement of the brand within the context of their global brand positioning. This included reinforcement of all global brand product and service standards as well as animation of brand marketing products at the regional and property level.
Vice President – Customer Relationship Marketing
Our client is a hotel management company, located in California, with multiple brand affiliations. The company wanted to capture and share data concerning customers so as to cross market properties, develop a relationship with the customer that transcended brand loyalty, and begin the process of profiling demographic information. The successful candidate spearheaded the launch of a strategic customer loyalty and retention program. He also developed an ongoing communications strategy utilizing newsletters, promotional e-mails, and product updates.
Corporate Director – E Commerce and Social Network Marketing
Our client is a leading hotel company, headquartered in Texas, with over 200 properties nationwide. They retained our executive search firm to find an experienced online marketer who could increase web traffic by executing new initiatives, including search engine optimization, social media marketing, and a comprehensive portfolio of online collateral. The successful candidate also incorporated a consistent use of logo, branding strategies, and text composition in all online presentations.
Qualities of a Great Marketing Executive
With over 50 years of experience placing hotel executives, we know what makes a great leader. Below are some of the qualities and experience we look for:
- Proven experience in the development, management, and communication of brand strategies and tactics
- The ability to anticipate and understand changing customer needs
- Consistent performance in terms of increasing market shares and meeting or exceeding revenue objectives
- The ability to work in corporate and field environments on a concurrent basis
- Proven ability to manage outside agencies in maintaining budgets and achieve timely results
- Ability to develop and manage promotional, public relations, loyalty, and partnership programs
- Demonstrated knowledge of hospitality distribution channels and pricing strategies