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Travel and Tourism Executive Search in Marketing
Bristol Associates’ Hospitality division recruits for senior and executive management marketing positions in the travel and tourism industry. Our practice is led by Senior Vice President Kelly Nelson.
We have completed searches for a wide array of hospitality industry clients including:
- Interstate Hotels
- Benchmark Hospitality
- Sage Hospitality
- Walt Disney Resorts
- American Express
- Royal Carribean
- Hawaiian Airlines
- Travel Impressions
- Tauck Tours
- Carnival Cruises
Examples of Completed Searches
Our Travel and Tourism Division has placed successful candidates in a variety of key marketing positions. Our placements include positions such as Brand President, Chief Marketing Officer, Corporate Vice President Marketing, Vice President – Advertising, Marketing Director, Public Relations, Director of Marketing.
Below is a sampling of completed searches.
Brand President – North America
Our client is a deluxe escorted tour company with a highly recognizable international brand. They are based in California. The Brand President is responsible for the implementation of all aspects of the companies marketing program for the brand in North America. As part of a worldwide network of companies, they became responsible for the support and advancement of the brand within the context of their global brand positioning, including reinforcement of all global brand, product, and service standards and animation of brand marketing products at the regional and local level.
Vice President – Customer Relationship Marketing
Our client is a Retail Travel Agency Consortium, located in California, with over 500 members. The company wanted to capture and share data concerning customers so as to cross market, develop a relationship with the customer that transcended product, and begin the process of profiling demographic information. The successful candidate spearheaded the launch of a strategic customer loyalty and retention program. They also developed an ongoing communications strategy utilizing newsletters, promotional e-mails, and product updates.
Corporate Director – E Commerce and Social Network Marketing
Our client is a leading packaged tour company, headquartered in Texas, with nationwide distribution. They retained our executive search firm to find an experienced online marketer who could increase web traffic by executing new initiatives including search engine optimization, social media marketing, and a comprehensive portfolio of online collateral. The successful candidate also incorporated a consistent use of logo, branding strategies, and text composition in all online presentations.
Qualities of a Great Marketing Executive
With over 50 years of experience placing travel and tourism executives, we know what makes a great leader. Below are some of the qualities and experience we look for:
- Proven experience in the development, management, and communication of brand strategies and tactics
- The ability to anticipate and understand changing customer needs
- Consistent performance in terms of increasing market shares and meeting or exceeding revenue objectives
- The ability to work both in corporate and field environement on a concurrent basis
- Proven ability to manage outside agencies to maintain budgets and achieve timely results
- Experience in developing and manging promotional, public relations, loyalty, and partnership programs
- Demonstrated knowledge of hospitality distribution channels and pricing strategies.