CBD: It’s Not What You Think

Industry News


Cannabidiol (CBD) has gained a lot of recent media attention due to a number of industries incorporating it in their food, beverage, and beauty products. Food vendors, restaurants, and hotels have begun introducing or considering the use of CBD-infused products in their menus, which makes it essential for professionals working within these industries to understand more about this trend.

While CBD is promoted to ease anxiety and inflammation, people continue to have misconceptions because it’s a chemical compound in cannabis. There are many stipulations to the legality of CBD depending on the composition and origin of the product. It continues to be regulated per state until further clarifications have been made. While some states consider CBD legal, others are unclear or have yet to form an opinion on the matter.

Bristol Associates’ Vice President David Alford recently made four placements in one of the largest vertically integrated hemp producers in the county. We asked David a series of questions to learn more about CBD and its impact on varying industries.


What is CBD?

CBD is a naturally occurring compound found in the resinous flower of cannabis, a plant with a rich history as a medicine going back thousands of years. Tetrahydrocannabinol (THC) is another natural compound of cannabis plants. Both CBD and THC have significant therapeutic attributes, but unlike THC, CBD does not make a person feel “stoned” or intoxicated.


How has CBD affected different industries?

Although still in the early stages of usage in the food manufacturing industry, CBD is being added to many food products, beverages and nutraceuticals. Organizations in other industries may choose to offer food and beverages, with CBD added, for their clients that wish to partake of such a product.


What is the common misconception of CBD?

The common misconception of CBD is that it causes people to get “high” or “stoned”. CBD is devoid of THC, so it shouldn’t have any psychotropic effect on the user.

CBD vs. THC Table Comparison

Table Image: Healthline | CBD vs. THC: What’s the Difference? by Kimberly Holland

What are the benefits and side effects to CBD?

CBD has been approved by the Food and Drug Administration (FDA) to be used in a drug that reduces seizures associated with epilepsy. It is also used to reduce anxiety and ease pain, as well as to reduce inflammation. In addition to being taken orally, in drop form, CBD can be used as a topical cream or ointment. Clinical studies of CBD are still in their early stages, so at this point, there is no empirical data to support most of the claims regarding CBD’s benefits. Possible side effects are lethargy, diarrhea, loss of appetite, weight loss and weight gain.


What was your experience with recruiting for a CBD company?

Recruiting for the company required learning more about the product(s) and the extraction process for CBD. Some candidates were initially concerned about CBD due to the common misconception it holds, but after explaining to them more about the difference between CBD to THC, they were open to apply for the position.


Other Resource Links

Below are additional links to learn more about CBD:
Cannabidiol (CBD) — what we know and what we don’t
CBD vs. THC: What’s the Difference?
CBD Resources – Project CBD
Is CBD Legal in All 50 U.S. States?

There is still considerable research that can be done with CBD. Nonetheless, it is important to be informed about the non-psychoactive component as CBD continues to be introduced and incorporated into a wide range of industries.

Bristol Associates, Inc. is an executive search firm with over 50 years of excellence in recruiting nationwide. Bristol specializes in recruiting for the Casino Gaming; Hotels and Resorts; Travel, Tourism, and Attractions; Facilities and Concessions; Food and Beverage Manufacturing; Restaurant; Hospital and Healthcare; and Nonprofit industries.

If you’re interested in working with Bristol Associates, click here if you’re an employer or here if you’re a candidate.

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