Product Development Specialists for Travel, Tourism, and Attraction

We made a retained placement for a direct marketing company that operates a significant cruise product line that includes river cruises, small ship cruises, and traditional cruise products. The Vice President of Product Planning and Development directs, oversees, and conducts all negotiations and purchases of product components for the company’s programs. They prepare product strategy and pricing documents for all offerings, final costing for all products, and prepare and manage annual product development budgets. Our placed candidate also works closely with the marketing, operations, and product teams to develop and design product offerings, and establishes and implements long-range strategies for the development of new product offerings.

We were retained to search for a Vice President of Attraction Development for a privately-owned themed entertainment company that owns, operates, and manages several theme parks, attractions, and resort hotels. The position is responsible for the development of new guest experiences throughout the properties. Our placed candidate is in charge of leading the Creative Studio and their efforts in creating dynamic and innovative attractions, rides, retail experiences, and dining experiences, as well as developing concepts for special events and entertainment.

We were retained by a profitable, rapidly expanding direct marketing powerhouse specializing in providing international and domestic travel programs to Americans over the age of 55. The Team Lead of Product Marketing oversees the creation and implementation of marketing plans for existing and new travel products offered by the company. Our placed candidate plans and manages the marketing strategy to generate necessary passenger participation to ensure that program net profit estimates are met or exceeded. They also create and monitor accurate pricing, margins, and expense budgets, ROI estimates, and provide competitive pricing analysis.